Richard Branson, Michael Dell, Michael Bloomberg, Ted Turner, George Soros, Sergey Brin, Larry Page and others see the wisdom in green philanthropy. These leaders are investing into alternative energy technologies, biodiversity, green buildings, and numerous other ventures to promote our future prosperity.
Branson, Dell, Turner and others are running their corporate operations by minimizing their footprint with everything from planting trees to green fuels and even educating children with Captain Planet. Bloomberg wishes on making building 80 percent more energy efficient. Brin and Page are promoting smart cars and plug in vehicles.
Critical is that our weathly leaders develop a blueprint or coordinate efforts since financial impacts of global warming are accelerating.
Change can only be stimulated by those who can afford to take the risk for greater gain. For the last few decades major environmental economic advancements have been hampered by the idea that conservation hinders economic growth. Madison Avenue has promoted an impoverished attitude advocating conspicuous consumption. This "ending is better than mending" mentality now must be discarded. Are we affluent or effluent Americans, waste makers or risk takers?
Hopefully new innovative eco-developments will spurn hundreds of other billionaires to a green economic revolution. Our environmental economics are still in the infancy since we still take for granted our free air, water and land resources. No longer can we allow the philosophy of , "if it is not broke, we do not need to fix it," since it has been broken for years. The yearly cost of dumping on our earth with these externalities is in the trillions affecting the health and safety of billions of living things.
This crisis requires an ingenious international green social security fund providing this planet with long term financial assurance monies invested for the future generations. Such initiative would also minimize eco-terrorism and create future micro economic stimulus to fund such green infra-structure developments.
Without some coordinated world financial efforts investing in resources for the future human quality of life on this planet will be seriously diminished. Such an assumption is not rocket science to figure this out. Just add up more people, more consumption, less clean land, air and water and what is your conclusion? Pope Francis, and host of other religious leaders have come up with the same conclusion. We can not allow for the many deniers and climate doubters to prevent such a green eco-revolution.
Years ago I co-wrote an article with two other experts on landfill financing called, Dump Now, Pay Latter." Recycling, and conservation does not happen unless you create incentives or economics to support it. There is not a credible economist today how has not advocated a carbon tax, including the Exxon Corporation. Years ago I worked with the American Petroleum Institute who promoted consumer used motor oil recycling by placing tax on each quart of motor oil. Such measures are most successful in insuring product stewardship. If we do not make it easy and simple to conserve people will not participate. For example more people recycle in the U.S. then vote.
I challenge you to do the numbers. Just follow how the Fortune 500 world has profited from pollution prevention and waste reduction. Output over input equals productivity. Efficiency is about saving time, human and resource capital. Again do the numbers and figure what the long term bottom line is all out. Finally if you do not believe me just research what the economic and insurance experts reveal. If the human species does not have a green eco-awakening we may longer enjoy this blue green planet. Without a green one percent revolution our future looks very disheartening.
Read more: http://www.mnn.com/leaderboard/stories/7-green-philanthropists-making-a-difference#ixzz3cJA2ZAA3
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